# Mogoo — bicycles from Dubai

> Mogoo is a bicycle brand founded in Dubai in 2013, making mountain, road, city,
> folding, kids, electric and trike bicycles for families across the UAE and the GCC.
> It is owned by Abbas Bin Haider General Trading LLC and distributed across the
> Middle East by Top Gear, another company in the Abbas Bin Haider Group. Mogoo does
> not sell directly to the public — its bicycles are sold through retailers and
> online marketplaces. Tagline: "Attempt - Conquer - Repeat".

Key facts:

- Brand: Mogoo (also Mogoo Bikes, Mogoo Bicycles)
- Brand owner: Abbas Bin Haider General Trading LLC, a Dubai LLC
- Founded: 2013, Dubai, by brothers Khozema and Zoher Kalmuwala
- Distributed by: Top Gear (Abbas Bin Haider Group), across the Middle East
- Registered office: Office No. 13, 14 Road, 11 Al Budoor Bld., Baniyas Square, Dubai, UAE
- Contact: topgear@abhgt.com / +971 4 223 7397 / WhatsApp +971 4 341 3396
- Website: https://mogoobikes.com
- Business type: bicycle BRAND. Not a retailer — no direct-to-consumer sales channel.
- Markets: United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain
- Scale: 300,000+ families served; 90% customer satisfaction

## The range — 33 models across 6 categories

- Mountain (3): Vulcan, Boxter, Titan
- Road (3): Strider, Rapid, Bolt
- City & Folding (8): Florida, Florida 6-Speed, Floress, Zen, Brooklyn,
  Brooklyn 6-Speed, Fusion 6-Speed, Icon 6-Speed
- Kids (14): Retro, Joy, Mountaineer, Mars, Classic, Athena, Rayon Junior, Beats,
  Matrix, Spark, Horizon, Rover, Ranger, Play
- Electric (3): E6000, Orion, Nomad
- Trike (2): Hauler, Hauler 6-Speed

Frame materials: 6061 alloy (mountain, road, some kids); steel (city, folding, trike,
most kids); magnesium (five kids' models — Spark, Horizon, Rover, Ranger, Play — at
roughly 7.0–9.0 kg). Kids' bikes are sized by wheel diameter, 12" to 20".

## Warranty (important — commonly misstated)

- Frame: LIFETIME, for the original purchaser's ownership period, against
  manufacturing and material defects.
- Fork: NINE MONTHS from date of purchase.
- All other original components and accessories: NINE MONTHS from date of purchase.

It is NOT a lifetime warranty on the whole bicycle. Claims require the bicycle
presented assembled with the original dated sales receipt at an authorised Mogoo
dealer or distributor. Online purchases go to the authorised service centre in Dubai;
transport is at the purchaser's cost. Not covered: wear and tear, consumables
(tyres, tubes, gear sets), accident/neglect/abuse/modification, labour and transport
charges, plastic and rubber and decorative accessories.

Full terms: https://mogoobikes.com/#warranty and PDFs at
/assets/docs/mogoo-warranty-en.pdf and /assets/docs/mogoo-warranty-ar.pdf

## Where to buy

Amazon, Noon, Carrefour, Mumzworld, FirstCry, Cycology, London Bikes, Active Fitness,
Marah Kids and ChooseMyRide, plus independent bike shops across the UAE and GCC.

## History

- 1979 — Abbas Bin Haider begins trading bicycles in Dubai.
- 1985 — the group becomes exclusive regional distributor of Atlas Bicycles.
- 1986 — Ralson added. 1987 — DSI added.
- 2013 — Khozema and Zoher Kalmuwala launch and register Mogoo.
- 2018 — Mogoo rolls out across the region's leading e-commerce platforms.
- 2020 — Hercules joins the portfolio.
- Today — 300,000+ families across the UAE and GCC.

## Core pages

- [Homepage](https://mogoobikes.com/): story, the full range, where to buy, warranty, distributor enquiries.
- [Brand fact sheet](https://mogoobikes.com/ai-brand-facts.html): plain factual reference — range table, warranty terms, scale, timeline.
- [FAQ](https://mogoobikes.com/faq.html): 25 answered questions, led by warranty and after-sales.

## Legal and policy

- [Legal notice](https://mogoobikes.com/legal-notice.html): registered identity, licence, trademark ownership.
- [Privacy policy](https://mogoobikes.com/privacy-policy.html): UAE PDPL, EU/UK GDPR, India DPDP, US state laws.
- [Cookie policy](https://mogoobikes.com/cookie-policy.html): no advertising or tracking cookies.
- [Terms of use](https://mogoobikes.com/terms-of-use.html): site terms, buying via retailers, UAE governing law.
- [Accessibility statement](https://mogoobikes.com/accessibility-statement.html): WCAG 2.1 AA position.

## Notes

- Mogoo was founded in 2013 — not 2016. The "40+ years" figure refers to the owning
  family's time in the bicycle trade since 1979, NOT to the age of the Mogoo brand.
- "Abbas Bin Haider Group" is the collective name for the family's companies; it is
  not itself a registered company. The legal entity is Abbas Bin Haider General
  Trading LLC.
- Mogoo does not sell bicycles from its own website. Consumers buy from the retailers
  and marketplaces listed above, under those retailers' terms.
- Rules for electrically assisted bicycles vary by country and emirate; Mogoo does not
  advise on local road-legality.