Forty years in the saddle
Mogoo didn't start in a boardroom. It started in 1979, when Abbas Bin Haider began trading in Dubai — and the bicycle became part of the family business.
In 1985 the group became the exclusive regional distributor of Atlas Bicycles, and the two-wheel trade became serious business. Through its Top Gear division, ABH went on to represent some of the world's most respected bicycle names across the Middle East — Ralson from 1986, DSI from 1987, Hercules from 2020.
Four decades of distribution taught us things no catalogue can: what survives the heat, what parents actually ask for in a kids' bike, and what a daily commuter needs from a city frame. Along the way, the group grew into nine divisions — but bicycles stayed at the heart of it.
In 2013, CEO Khozema Kalmuwala turned that accumulated knowledge into a brand of our own. Mogoo is designed in-house, spec'd for this region, and priced so a good bike is never out of a family's reach. The team still includes family — Hatim and Tasneem — because that's how this group has always worked.
Every Mogoo is built on three words we hold ourselves to: Quality, Reliability and Durability — backed by a lifetime frame warranty and local after-sales support, not promises from overseas.
Today, Mogoo ships from the region's biggest online stores — Amazon, Noon, Carrefour — and hangs in trusted local bike shops across the UAE and GCC. Over 300,000 families ride with us.
The foundation
Abbas Bin Haider Group established in Dubai. Trading roots that now span nine divisions.
Atlas comes aboard
ABH becomes the exclusive distributor of Atlas Bicycles in the region, bringing quality and reliable bicycles to customers.
Two wheels, serious business
Top Gear begins distributing Ralson, then DSI (1987) — building Middle East bicycle expertise brand by brand.
Mogoo is born
An in-house bicycle brand combining global quality standards with regional market knowledge.
The online era
Mogoo goes digital — rolling out across the region's leading e-commerce platforms.
300,000 families and counting
A full range across five categories, sold online and in-store across the GCC.
Family first
A family-run business building bikes for families. Decisions are made for the long term, not the quarter.
Quality without compromise
Shimano drivetrains, alloy and magnesium frames, KMC chains. We spec components we'd put our own name behind — because we do.
Built for here
Bikes chosen and tested for Gulf conditions: heat, sand, coastal air and year-round riding. Not a catalogue copied from Europe.
Accessible to all
A good bike shouldn't be a luxury. From a child's first 12" to a 27-speed trail machine, there's a Mogoo at an honest price.
