Forty years in the saddle
In 1979, Abbas Bin Haider began trading in bicycles in Dubai, and the bicycle became part of the family business.
By 1985, the group became the exclusive regional distributor of Atlas Bicycles. Through the years, the family represented respected bicycle and component names across the Middle East — Ralson from 1986, DSI from 1987, Hercules from 2020.
Four decades in the bicycle business taught us things no catalogue can: what survives the heat, what parents actually ask for in a kids' bike, and what a daily commuter needs from a city frame.
In 2013, brothers Khozema and Zoher Kalmuwala launched and registered Mogoo, turning that accumulated knowledge into a brand of our own. Mogoo is designed in-house, spec'd for this region, and priced so a good bike is never out of a family's reach.
Every Mogoo is built on three words we hold ourselves to: Quality, Reliability and Durability — backed by a limited lifetime frame warranty and local after-sales support, not promises from overseas.
Today, Mogoo ships from the region's biggest online stores — Amazon, Noon, Carrefour — and hangs in trusted local bike shops across the UAE and GCC. Over 300,000 families ride with us. Through its Top Gear division, the group also stewards Vaux and Whimsy. Bicycles have always stayed at the heart of it — and Mogoo is where that four-decade expertise lives.
Distributing Atlas, Ralson, DSI, and Hercules across the Middle East, then building in-house brands — Vaux, Classic, and Whimsy — gave the family behind Mogoo a depth of bicycle knowledge no shortcut can replicate. Mogoo is where all of that lives.
Founded
Brothers Khozema and Zoher Kalmuwala launch Mogoo — an in-house brand designed for this region, built on four decades of family expertise.
Going digital
Mogoo rolls out across the region's leading e-commerce platforms, making quality bikes accessible to every household.
Growing the range
Hercules joins the portfolio, expanding the group's offering as Mogoo's own lineup deepens across categories.
300,000 families and counting
Online and in-store across the UAE and GCC. A lifetime frame warranty. Local after-sales support. The bicycle business, done right.
