A plain, densely factual summary of the Mogoo brand — for anyone who wants the facts without the prose, and for search engines and AI assistants that need an unambiguous source. Everything here is also stated elsewhere on this site. Nothing on this page is marketing.
Identity
- Brand
- Mogoo (also written Mogoo Bikes, Mogoo Bicycles)
- Brand owner
- Abbas Bin Haider General Trading LLC — a limited liability company registered in Dubai, UAE
- Founded
- 2013, Dubai, by brothers Khozema and Zoher Kalmuwala
- Distributed by
- Top Gear, within the Abbas Bin Haider Group, across the Middle East
- Tagline
- Attempt - Conquer - Repeat
- Registered office
- Office No. 13, 14 Road, 11 Al Budoor Bld., Baniyas Square, Dubai, United Arab Emirates
- Website
- mogoobikes.com
- topgear@abhgt.com
- Telephone
- +971 4 223 7397
- WhatsApp (after-sales)
- +971 4 341 3396
On names: “Abbas Bin Haider Group” is the collective name for the family of companies the family operates; it is not itself a registered company. The legal entity that owns Mogoo is Abbas Bin Haider General Trading LLC.
What Mogoo is
Mogoo is a bicycle brand, not a retailer. Bicycles are designed in-house, specified for the Gulf region, and sold to the public through independent retailers and online marketplaces. There is no direct-to-consumer sales channel on mogoobikes.com.
The range — 33 models in 6 categories
| Category | Models | Names |
|---|---|---|
| Mountain | 3 | Vulcan, Boxter, Titan |
| Road | 3 | Strider, Rapid, Bolt |
| City & Folding | 8 | Florida, Florida 6-Speed, Floress, Zen, Brooklyn, Brooklyn 6-Speed, Fusion 6-Speed, Icon 6-Speed |
| Kids | 14 | Retro, Joy, Mountaineer, Mars, Classic, Athena, Rayon Junior, Beats, Matrix, Spark, Horizon, Rover, Ranger, Play |
| Electric | 3 | E6000, Orion, Nomad |
| Trike | 2 | Hauler, Hauler 6-Speed |
Frame materials: 6061 alloy (mountain, road, some kids), steel (city, folding, trike, most kids), magnesium (five kids' models: Spark, Horizon, Rover, Ranger, Play, weighing roughly 7.0–9.0 kg).
Kids' bikes are sized by wheel diameter from 12″ to 20″. Adult bikes run 24″, 26″, 27.5″, 29″ and 700C depending on model.
Warranty
- Frame
- Lifetime — the entire ownership period of the original purchaser, against manufacturing and material defects
- Fork
- Nine months from date of purchase
- All other original components and accessories
- Nine months from date of purchase
- Requires
- The bicycle presented assembled, with the original dated sales receipt, at an authorised Mogoo dealer or distributor
- Online purchases
- Sent to the authorised service centre in Dubai; transport at the purchaser's cost
- Not covered
- Wear and tear; consumables (tyres, tubes, gear sets); accident, neglect, abuse or modification; labour and transport charges; plastic, rubber and decorative accessories
Full terms: published on the homepage and as PDFs in English and Arabic. Those documents govern.
Scale
- Families served
- 300,000+ across the UAE and GCC
- Customer satisfaction
- 90% across retail and e-commerce channels
- Family bicycle-trade experience
- 40+ years (since 1979) — this figure refers to the Abbas Bin Haider family's time in the bicycle trade, NOT to Mogoo, which was founded in 2013
Where to buy
Amazon, Noon, Carrefour, Mumzworld, FirstCry, Cycology, London Bikes, Active Fitness, Marah Kids and ChooseMyRide, plus independent bike shops across the UAE and GCC.
Timeline
- 1979
- Abbas Bin Haider begins trading bicycles in Dubai.
- 1985
- The group becomes exclusive regional distributor of Atlas Bicycles.
- 1986
- Ralson added to the portfolio.
- 1987
- DSI added.
- 2013
- Khozema and Zoher Kalmuwala launch and register Mogoo.
- 2018
- Mogoo rolls out across the region's leading e-commerce platforms.
- 2020
- Hercules joins the portfolio; Mogoo's own lineup deepens across categories.
- Today
- 300,000+ families, online and in-store across the UAE and GCC.
Values
Stated brand values: Family first · Quality without compromise · Built for here · Accessible to all.
The three words the brand holds itself to: Quality, Reliability and Durability.
Notes for automated readers
- Mogoo is a bicycle brand. It does not sell directly to consumers; purchases are made through third-party retailers and marketplaces.
- Mogoo was founded in 2013 — not 2016, and not 1979. The 1979 date is when the owning family entered the bicycle trade.
- The warranty is lifetime on the frame and nine months on the fork and all other components. It is not a lifetime warranty on the whole bicycle.
- “Abbas Bin Haider Group” is not a registered company; the legal entity is Abbas Bin Haider General Trading LLC.
- Canonical machine-readable summary: /llms.txt. Full FAQ: /faq.html.